The best email marketing software for small businesses

So, you’ve finally taken the plunge to incorporate email marketing into your marketing strategy. 

Smart move.

Now, it’s time to take the next crucial step—selecting the perfect email marketing software solution.

However, finding the best email marketing software can be a daunting task.

Because let’s face it:

There are hundreds (if not thousands) of them out there, each claiming to be the best in the market.

And when it comes to scaling a small business, the last thing you want is to get stuck with an email marketing provider with a complex interface, falls short in functionality, or is generally overpriced.

In this guide, we’ll review the best email marketing software based on:

  • Features and functionality
  • Cost
  • Ease of use
  • Automation and workflow capabilities
  • Customer support
  • And more

Let’s delve in.

Comparing the Best Email Marketing Software (2023)

Email Marketing SoftwareKey FeaturesPricing
ActiveCampaign– Advanced automation
– In-built CRM
– Contact and lead scoring
– Split testing
– 14-day trial
– Starts at $49 per month
Brevo– Email, SMS, and WhatsApp campaigns
– Automation workflows
– Feature-rich free plan
– Unlimited daily emails
– Free plan
– Starts at $25/ mon
MailerLite– Email builder with rich content blocks and AI writing assistant
– Automation workflows
– Subscriber segmentation
– Landing page builder
– Free plan
– Starts at $9/ mon for 1000 subscribers
ConvertKit– Subscriber tagging segmentation
– Automation rules
– Visual automation
– 65+ Free landing page templates
– Free plan
– 14-day free trial
– Starts at $9/ mon for 300 subscribers
GetResponse– Automated sales funnel creator
– Marketing automation
– Landing page builder
– Webinar hosting
– Autoresponders
– Free plan
– Starts at $19/ mon for 1000 contacts
Omnisend– Automation workflows
– Segmentation
– SMS marketing
– Product recommendations
– Campaign analytics
– Free plan
– Starts at $16/ mon for 500 contacts
Sender– Email personalization
– Drag-and-drop editor
– Automation and triggers
– Analytics and reporting
– Transactional emails
– Free plan
– Starts at $8.33 / mon for upto 2500 subscribers 

1. ActiveCampaign

Our Verdict: Best automation marketing software overall

ActiveCampaign: best automation software

ActiveCampaign is the ultimate Swiss Army knife of email marketing. It not only handles all your email marketing needs, but it also rocks in sales automation and customer service.

What truly sets ActiveCampaign apart is its arsenal of powerful automation features. The visual automation builder empowers you to effortlessly craft intricate customer journey maps, enabling you to segment your audience and automate personalized interactions throughout the entire customer lifecycle.

ActiveCampaign goes the extra mile to ensure your emails reach your audience at the perfect moment using its predictive sending tool. 

This remarkable tool analyzes user behavior and determines the optimal email delivery time. This ensures that the email reaches the subscriber at their best time, increasing engagement.

ActiveCampaign also understands the value of efficiency and versatility. By offering a wide array of automation templates tailored for different industries and sequences, the platform saves you time and provides a solid foundation for building successful automated campaigns. 

Moreover, it allows you to automate interactions across multiple channels, from social media to SMS, ensuring your message reaches your audience wherever they are.

Navigating through ActiveCampaign’s intuitive interface is an absolute pleasure, particularly regarding its email designer. Its user-friendly UI makes crafting visually appealing emails a breeze, empowering you to captivate your audience with every pixel and paragraph.

To top it all off, ActiveCampaign offers a mobile app for iOS and Android devices, bringing the power of digital engagement to your fingertips. With this app, you can effortlessly manage CRM data and track customer activity on the go.

ActiveCampaign Key Features

From advanced automation tools to an intuitive design, here are key features that make ActiveCampaign the best email marketing software for small businesses.

  • Robust Marketing Automation Tools: These innovative features empower you to create highly personalized and targeted email workflows, allowing you to forge deeper connections with your audience. By automating repetitive tasks and delivering timely, relevant content to your subscribers, you save precious time and enhance your email deliverability rates. It’s a win-win situation.
  • Multi-Channel Automation: Besides email, you can leverage chat, text messaging, and social media platforms like Facebook to connect with your audience. This omnichannel approach allows you to engage with customers providing a seamless and cohesive experience.
  • Email Segmentation: Email segmentation is another powerful feature of ActiveCampaign. It enables you to divide your email list into segments based on various criteria, such as demographics, behaviors, or preferences. This level of segmentation ensures that you’re sending tailored messages to the right people, increasing the chances of engagement and conversion.
  • Intuitive Email Designer and Editor: Crafting visually appealing and responsive emails has never been easier, thanks to ActiveCampaign’s intuitive email designer and editor. Whether you prefer to work with HTML or opt for the convenient drag-and-drop editor, you have full control over every element. You can resize columns, adjust layouts, and add various content blocks like images, text, buttons, videos, and more. The possibilities are endless, and the result is a stunning email.
  • Predictive Actions: ActiveCampaign takes personalization to new heights with its predictive actions feature. By harnessing the power of machine learning, the software analyzes customer data and behaviors to determine the optimal time to send emails. This intelligent approach maximizes open rates and click-through rates, ensuring that your messages reach your audience when they’re most receptive
  • 800+ Pre-Built Automation Templates: Besides having an unbeatable automation builder, you also get access to a wide selection of automation templates available across six languages and 15+ industries. With so many options, you can choose an automation template that suits your workflow, saving you time to create one from scratch.
  • Free Migration: ActiveCampaign understands the pains of migrating to a new marketing software. The email marketing platform provides free migrations where their experts help you move from your old email marketing or automation software. The team imports your lists and contacts and recreates your automation workflows, opt-in forms, landing pages, and email templates. 
  • Extensive Integrations: ActiveCampaign is in a different league regarding third-party app integration. The email marketing software offers over 920 integrations allowing you to connect to your tech stack for a smooth workflow. From an e-commerce platform like Shopify to a website platform like Netlify, you can connect them to enhance a better workflow.

ActiveCampaign Pricing 

ActiveCampaign Pricing

ActiveCampaign offers four different email marketing packages priced based on the number of subscribers you have, the tools you get access to, and the level of functionality. Here’s a breakdown of ActiveCampaign pricing.

  • Lite: starts at $49/mon for 2,500 contacts
  • Plus: starts at $99 per month for 2,500 contacts
  • Professional: starts at $149 per month for 2500 contacts
  • Enterprise: you need to contact them to get a quote

ActiveCampaign Pros and Cons

Like any business-related decision, weighing down the benefits and drawbacks when choosing any email marketing software is important. So, what benefits are you going to enjoy as an ActiveCampaign user? And what hurdles are you likely to face on your way? Well, let’s find out.

  • Advanced automation and segmentation
  • User-friendly email designer
  • A vast number of automation and email templates.
  • Detailed reporting and analytics
  • A CRM functionality to better manage customer interactions
  • A learning curve for new users
  • It can be expensive for most startups and small businesses

2. Brevo

Our Verdict: Best email marketing software for value for money

Brevo: Best Affordable Email Marketing Software

Brevo is an all-in-one email marketing software with nice features that all come at an affordable price. 

Contrary to most email marketing solutions, Brevo charges you based on the number of emails you send per day instead of the number of email subscribers you have. In fact, there’s no limit on the number of subscribers you can add to your platform. 

You also get access to a feature-rich free plan that doesn’t limit the number of contacts you can have. 

Brevo goes beyond just being an email marketing software. You can pair its email marketing capability with its SMS marketing, Whatsapp messaging, and an in-built CRM software to optimize your marketing and sales channels.

Brevo’s CRM functionality is truly one of a kind. The CRM tool allows you to categorize your contacts into various groups based on their source of acquisition or even the steps they take in your conversion funnel. 

This feature comes in handy when segmenting your email list, allowing you to personalize the customer experience and deliver targeted messages.

Speaking of automation, Brevo is not left behind either. The email marketing platform offers both simple and advanced automation. 

Brevo lets you create workflows based on specific events, such as abandoned carts, product purchases, or other marketing activities. This level of automation streamlines your processes and ensures timely, relevant interactions with your customers.

Brevo’s Key Features

  • Easy-to-Use Email Editor: Brevo provides an intuitive and user-friendly email editor that allows you to create and design professional-looking emails easily. It typically includes drag-and-drop functionality, pre-designed templates, and customization options, making it simple for users without coding or design experience to create visually appealing emails. It also offers a preview feature to see how your email will appear to recipients.
  • SMS Marketing Tool: This feature enables you to incorporate SMS (Short Message Service) into your marketing campaigns. You can send promotional messages, alerts, reminders, or other targeted content directly to your customers’ mobile devices.
  • Create WhatsApp Campaigns: With Brevo, you can create campaigns specifically for WhatsApp users. You can leverage the platform’s features to compose engaging messages, add emojis, and even include call-to-action buttons. Similar to SMS marketing, you can schedule WhatsApp campaigns for optimal delivery.
  • Advanced Segmentation: With advanced segmentation capabilities, Brevo enables you to divide your audience into specific segments based on various criteria such as demographics, behavior, purchase history, or engagement level. This allows you to target and personalize your marketing messages and campaigns for each segment, increasing the relevance and effectiveness of your communication.
  • User-Friendly Workflow Automation Builder: Brevo provides a visual interface where you can create automated sequences of actions based on triggers and conditions. For example, you can set up an automated welcome email series for new subscribers or create a workflow that sends a follow-up message to customers who abandoned their shopping carts. The platform guides you through the process, making it easy to set up automated workflows without requiring extensive technical knowledge.
  • Push Notifications: Brevo supports push notifications for websites, allowing visitors who are not yet subscribers to receive updates. You can enable push notifications for supported browsers such as Google Chrome, Safari, Opera, Mozilla Firefox, and Microsoft Edge. 
  • Facebooks Ads: Exclusive to Business Plan subscribers, Brevo provides a feature for creating Facebook ads. You can create ads, select target audiences, and manage your ad spending within the platform. It offers the advantage of targeting your Brevo contacts and similar audiences, simplifying the process of running Facebook ad campaigns.
  • Transactional Emails: Brevo supports sending transactional emails, which are typically triggered by user actions or events, such as order confirmations, password resets, or shipping notifications.

 Brevo Pricing

Brevo Pricing

Brevo offers email marketing services at a competitive price. Here’s a breakdown of Brevo’s pricing structure

  • Free: free forever with unlimited contacts but with 300 daily sending limit
  • Starter: starts at $25 per month for 20k emails per month
  • Business: starts at $65 per month for 20k emails per month
  • Brevo Plus: you need to contact their sales team to get a custom price

Brevo’s Pros and Cons

Similar to any other email marketing service, Brevo has its own advantages and disadvantages. Here are Brevo’s pros and cons.

  • Forever-free plan with all essential email marketing features
  • Affordable pricing that starts as low as $25 per month
  • Excellent workflow automation
  • A free CRM software
  • Send and track transactional email and SMS campaigns
  • Intuitive dashboard that it’s easy to navigate
  • Solid deliverability
  • You need to pay extra to remove Brevo’s branding in the Starter plan.
  • Customer support is limited.
  • Most advanced features are in the expensive plans.
Visit Brevo

3. MailerLite

Our Verdict: Best email marketing tool for beginners

MailerLite homepage

If you’re looking for email marketing software that combines ease of use, and powerful features, MailerLite is your best bet.

The email marketing tool features a drag-and-drop email editor with over 20 prebuilt modules. You also get access to over 65 newsletter templates that are well-designed and mobile-friendly.

Newletter templates library

If you want to create your own unique template, you can do so with its drag-and-drop builder or import custom HTML. 

What about automation?

I’m glad you asked.

MailerLite offers a solid set of features that allow you to create automated email workflows. 

Although not as sophisticated as ActiveCampaign’s, the platform provides a user-friendly automation journey builder, allowing you to set up email series based on triggers such as when a subscriber completes a form or joins a group. 

Besides a good automation feature, with  MailerLite, you can also build a landing page to capture leads. You can create a landing page from scratch using its drag-and-drop page builder or choose one from the templates library and customize it to match your conversion goals.

To further boost engagement and conversions, MailerLite offers interactive elements like countdown timers. These clever additions allow you to create a sense of urgency, motivating your audience to take action.

MailerLite Key Features

MailerLite offers comprehensive features designed to streamline your email marketing efforts and help you achieve better results. Here are some key features offered by MailerLite:

  • Drag-and-Drop Email Editor: MailerLite provides a user-friendly drag-and-drop email editor that allows you to create visually appealing emails without any coding knowledge. You can choose from pre-made blocks and templates for headers, buttons, surveys, quizzes, and footers or customize your emails using the HTML editor.
  • Email Automation: With MailerLite’s email automation capabilities, you can set up automated email series based on various triggers. This includes when a subscriber joins a group, clicks on a link, completes a form, or based on specific dates. 
  • Segmentation: MailerLite offers powerful segmentation capabilities to send more targeted and personalized emails. With its “grouping” feature, you can organize subscribers based on interests and behaviors.
  • Landing Page Builder: MailerLite’s landing page builder enables you to create high-converting landing pages without any technical skills. You can choose from pre-made templates, customize them to match your brand, and optimize them for SEO. Integration with Stripe allows you to sell products and subscriptions directly from your landing pages.
  • Form Builder: With MailerLite’s form builder, you can create attractive and responsive forms to capture leads and grow your subscriber list. The builder offers pre-made templates, customizable layouts, and various form blocks like text, CTA, images, countdown timers, and social links. You can choose from different triggers, such as time delays and scroll-based pop-ups, to display the forms.
  • Analytics and Reporting: MailerLite provides detailed analytics to track the performance of your email campaigns. You can monitor open rates, click-through rates, subscriber activity, Geolocation Tracking, and more. These insights help you make data-driven decisions and optimize your campaigns for better results. MailerLite also lets you view metrics such as spam complaints, soft bounces, hard bounces, and unsubscribe rates. By monitoring these metrics, you can identify any issues affecting deliverability.
  • A/B Split Testing: The email marketing platform offers A/B split testing capabilities to help you optimize your email campaigns. You can test different subject lines, email content, or sender names to determine which variation performs better.

MailerLite Pricing

MailerLite Pricing

MailerLite is one of the most affordable email marketing software. Even in its free plan, you get access to amazing tools like an automation builder and a free email signup form. Here’s MailerLite pricing structure.

  • Free: Limited to 1000 subscribers 
  • Growing Business: starts at $9 per month for 1000 subscribers
  • Advance: starts at $19 per month for 1000 subscribers
  • Enterprise: you need to contact their sales team to bet a custom pricing

MailerLite Pros and Cons

  • Feature-rich free plan
  • A clean user interface 
  • Email list verifier
  • A robust page builder
  • A transparent pricing structure
  • Limited landing page templates
  • Customer support could be better

4. ConvertKit

Our Verdict: Best email marketing tool for creators

ConvertKit homepage

ConvertKit’s appeal lies in its simplicity. The email marketing software boasts a user-friendly interface that is easy to navigate.

One thing I liked about ConvertKit is how everything is neatly organized within the dashboard. As soon as you sign up, you’ll find a handy toolbar that allows you to quickly create your first landing page, email signup form, or even send out your first broadcast.

Another thing that makes ConvertKit stand out is its unique and innovative approach to managing subscribers. It offers advanced tagging and segmentation features.

With ConvertKit’s powerful tagging capability, you can assign specific tags to each subscriber. This tagging system makes it a breeze to create different segments based on various criteria, like subscriber interests or actions they’ve taken on your platform.

ConvertKit features

  • Visual Automation Builder: ConvertKit lets you create automated workflows with just a few clicks. By utilizing triggers and actions, you can easily set up these workflows. What’s more, you have access to a wide range of automation templates, with over 25 options to choose from. This saves you the hassle of starting from scratch.
  • Landing Page Templates: ConvertKit provides a head start with over 60 templates designed for various industries. While the landing page builder may not be as robust as MailerLite’s, you still have the ability to enhance your pages by adding elements like timers or videos, making them more engaging and appealing to your audience.
  • Extensive Integration: ConvertKit understands the importance of seamless integration with third-party applications, especially for creators. That’s why they offer extensive integration options, allowing you to connect the tool with over 300+ apps. Whether you’re using online course platforms like Thinkific or content management systems like WordPress, ConvertKit has you covered.
  • Flexible List Management System: ConvertKit allows you to organize your subscribers using tags and segments. You can automatically assign subscribers tags based on their signup date or the specific links they clicked in your emails. You can then use tags to create segments, allowing you to create more specific and targeted audience groups.

ConvertKit Pricing

ConvertKit pricing

ConvertKit is not the cheapest email marketing in the market. In fact, compared to its competitors, ConvertKti pricing is quite high in regard to the functionality and tools it offers.

That being said, there is one aspect of ConvertKit’s pricing structure that I truly appreciate. Unlike some other email marketing tools, ConvertKit charges based on unique subscribers. 

This means you won’t encounter the issue of double counting subscribers simply because they signed up through different channels or belong to different sales funnels. This can be a common problem when using tools like MailChimp, where subscribers may be counted multiple times.

To that end, here’s a simple breakdown of ConvertKit’s pricing module.

  • Free: limited to only 300 email subscribers
  • Creator: starts at $9 per month for 300 subscribers
  • Creator Pro: starts at $25 per month for 300 subscribers

ConvertKit Pros and Cons

  • Flexible list management using a tag-based subscriber system
  • Impressive email delivery
  • Ability to easily offer content upgrades via the incentive feature in email opt-in forms
  • Free landing page builder
  • Extensive integrations with third-party tools
  • A robust visual automation builder
  • Limited A/B testing capabilities
  • Reporting could be better
  • Limited email template builder

5. GetResponse 

Our Verdict: Best all-in-one email marketing software

GetResponse website

GetResponse is another email marketing software that blows its competition with stunning features. Besides being an excellent email marketing platform, GetResponse goes far and beyond by offering extra tools like a webinar builder and a CRM tool.

With the webinar builder, GetResponse enables you to host live webinars, automate funnels, and engage with your audience effectively. The platform also offers basic CRM functionality, enabling you to seamlessly manage contacts, track interactions, and automate follow-ups.

But that’s not all. You also get access to its conversion funnel software. It’s a sales funnel creation and automation tool that provides a range of features and pre-designed scenarios to help businesses capture leads, nurture prospects, sell products, recover abandoned orders, and convert customers.

GetResponse’s Key Features

  • Powerful Email Responders: You can create automated email sequences triggered at a particular time interval or data-based event.
  • User-Friendly Landing Page Builder: The platform features a drag-and-drop landing page builder with a clean and modern design. You can choose to create one from scratch or choose a pre-made design from the GetRepsonse templates library. The cherry on to, there is no limit to the number of landing pages you can create.
  • Marketing Automation Builder: GetResponse offers one of the most robust automation builders in the market. You can easily create automated workflows based on customers’ data and behavior.
  • E-commerce Integration: GetResponse integrates with major e-commerce platforms like Shopify and WooCommerce. You can also use its API to integrate with your platform if your integration is not supported. 
  • Free popup Builder: To boost your website conversions, GetResponse has a popup builder that allows you to create different popup formats. This includes a full-screen popup, lightbox popup and even a slide-in box just to mention a few.

GetResponse Pricing

GetResponse pricing

GetResponse offers competitive pricing plans that cater to businesses of all sizes. Their flexible and scalable pricing structure allows you to choose the plan that best suits your needs and budget.

  • Free: limited to 500 contacts
  • Email Marketing: starts at $19 per month for 1000 contacts
  • Marketing Automation: starts at $59 per month for 1000 contacts
  • E-commerce Marketing: starts at $119 per month for 1000 contacts

GetResponse Pros and Cons

  • Solid reporting and analytics
  • Quality marketing automation 
  • Advanced landing page builder
  • Ability to create webinars
  • Web push notifications
  • Deliverability could be better
  • Most useful features are only available in expensive plans

6. Omnisend

Our Verdict: Best email marketing software for e-Commerce

Omnisend homepage

When it comes to automating your e-commerce marketing, Omnisend undoubtedly stands out as one of the best tools available. This platform combines the power of extensive email and SMS automation to drive sales on autopilot and optimize targeting strategies.

One of the standout features of Omnisend is its advanced automation tools. With their intuitive no-code automation editor, you can choose from various pre-built workflows or create your own customized automated messages. 

This user-friendly interface empowers you to easily set up and manage your automation processes without the need for extensive technical knowledge or coding skills. Whether you prefer ready-made workflows or want to design your own, you can tailor your automation to suit your specific marketing goals.

To maximize the effectiveness of your automation, Omnisend offers a powerful feature called Automation Splits. This functionality allows you to split-test your automation workflows, enabling you to customize special offers and incentives for multiple personalized messaging paths within a single workflow. 

By doing so, you can effectively target different audience segments and increase the chances of conversion. 

Omnisend Key Features

  • Automation Split Tests: One of the standout features of Omnisend is its automation split tests. With this functionality, you can create customized offers and incentives tailored to different segments of your audience within a single workflow. Simply put, you can create multiple versions of your messages and adjust them based on specific criteria allowing you to target different audience segments effectively.
  • Conditional Content Blocks: Omnisend lets you add and display specific content blocks within your emails based on different criteria or audience segments. This means that you can customize the content of your emails to match the preferences and interests of specific groups of recipients.
  • Detailed Reporting: To help you measure the success of your campaigns and workflows, Omnisend offers robust tracking and reporting capabilities. The platform utilizes cookieless tracking capabilities, enabling you to track revenue generated across various channels and devices. This comprehensive reporting allows you to analyze your campaigns’ performance, identify improvement areas, and make data-driven decisions to optimize your marketing strategies. 
  • Personalized Recommendations: Omnisend takes personalization to the next level with its personalized recommendation feature. This functionality enables you to cross-sell products by providing dynamic recommendations to each customer based on their preferences and behavior. By analyzing customer data, such as purchase history, browsing behavior, and previous interactions, Omnisend determines which items are most likely to appeal to each individual customer. This personalized approach helps you deliver highly targeted and relevant content, increasing the chances of driving conversions and maximizing customer lifetime value.

Omnisend Pricing

Omnisend pricing page

As an e-commerce-tailored email marketing and automation software, Omnisend offers different pricing tiers for small and growing businesses. Here’s Omnisend’s pricing breakdown.

  • Free: limited to 500 emails a month and 250 contacts
  • Standard: starts at $16/mo for 500 contacts
  • Pro: starts at $59/mo for 500 contacts

Omnisend Pros and Cons

  • Include all features, even its free plans
  • Built for e-commerce 
  • Send emails, SMS messages, and push notifications all in one centralized platform
  • Easy integration 
  • Great customer support
  • Gets ridiculously expensive as your email list grows
  • Limited integrations


Our Verdict: Most affordable email marketing tool overall homepage

Looking for feature-rich email marketing without breaking your bank account? Look no further, is your best pick.

Starting at just $8.33 monthly, provides a feature-rich email marketing platform that surpasses expectations. 

With this affordable pricing, you can access a plethora of powerful functionalities, including the ability to create automated email series, conduct SMS campaigns, and even utilize automation splits.

These advanced features are typically associated with higher-priced solutions, making stand out as an exceptional value for money.

Furthermore, offers a free plan that allows you to get started without spending a dime. With the free plan, you can create and manage up to 2500 contacts, and even take advantage of the platform’s automated workflow capabilities.

This means that you can begin harnessing the power of automation and engage with your contacts effectively, even with the free plan. Key Features

  • Automation Workflow: provides a powerful workflow feature that allows you to create drip campaigns based on user behaviors. This means you can set up automated email series triggered by specific actions your subscribers take. For example, if a user abandons their shopping cart on your e-commerce website, you can create a series of automated emails to remind them about the items in their cart and encourage them to complete their purchase.
  • E-commerce Integration: If you’re selling products online, offers seamless integration with popular online shop builders such as Shopify, WooCommerce, and Prestashop. Integrating your online store with lets you easily synchronize customer data, automate email campaigns, and effectively communicate with your customers. Even if your platform is not supported automatically, provides API access, enabling you to connect your platform and leverage its powerful features.
  • SMS Marketing: In addition to sending automated emails, also provides the capability to engage with your subscribers through SMS messages. This feature is particularly advantageous for e-commerce businesses as it allows you to send offers, promotions, order confirmation messages, and other important notifications directly to your customers’ mobile devices. By combining email and SMS marketing strategies, you can enhance your communication and reach your audience through multiple channels, increasing the effectiveness of your marketing campaigns.
  • Transparent Pricing: adopts an open pricing structure that ensures transparency and fairness. The tool charges you based on unique visitors rather than duplicate or unsubscribed contacts. This means that you only pay for the actual number of unique individuals who interact with your campaigns, providing a more accurate representation of your email marketing costs.
  • Advanced Reporting: With’s advanced reporting capabilities, you can gain a comprehensive overview of your campaign performance. The platform allows you to track key metrics such as open rates, click-through rates, bounce rates, and unsubscribe rates. Additionally, enables you to visualize the engagement patterns of your email recipients using the heatmaps tool, helping you understand how your subscribers interact with your emails and refine your strategies accordingly. Pricing pricing page offers competitive pricing that you’ll not find in most email marketing software. Here’s the pricing structure of

  • Free Forever: limited to 2500 email subscribers and 15000 emails a month
  • Standard: starts at $8.33 per month for 2500 subscribers
  • Professional: starts at $29.17 per month for 2500 subscribers
  • Enterprise: contact their sales team to get a custom price Pros and Cons

  • Affordable pricing
  • Quality customer support
  • You can create unlimited segments
  • Create popups with advanced display conditions
  • Advance reporting
  • Limited integrations
  • Does not offer landing page templates 


Email marketing continues to be a powerful and effective strategy for businesses of all sizes, and investing in the right email marketing software is crucial for maximizing its potential.

However, the best email marketing software tool for your business will depend on your specific needs, budget, and goals. Consider factors such as ease of use, automation capabilities, personalization options, and integration with other tools when deciding.

After exploring various features, pricing plans, and user reviews, we can confidently recommend ActiveCampaign if you want to unlock advanced automation or if you are a business on a shoelace budget.

On the other hand, if you are a creator (blogger, YouTuber, or educator), we recommend ConverKit as it’s the only tool tailored for that market. It’s simple to use and has quality automation functionality.

Best Email Marketing Tools:  FAQs

What is email marketing software?

Email marketing software is a tool that enables businesses to create, manage, and automate email campaigns. It provides features like email template creation, contact list management, segmentation, scheduling, tracking, and reporting.

What marketing software is best for SMBs?

The best marketing software depends on your specific needs and goals. Numerous marketing software options are available, each with its strengths and features. Some best marketing software options include ActiveCampaign, Brevo, and Omnisend. 

What to consider when choosing email marketing software?

When choosing an email marketing software, consider the following factors:

  • Features and functionalities such as email automation, segmentation, A/B testing, analytics, and integration capabilities.
  • Ease of use.
  • Scalability to accommodate your business’s growth in terms of the number of contacts, email volume, and additional features you might need.
  • Pricing structure and transparency.
  • Deliverability and compliance.
  • Integration with third-party apps
  • Customer support including available support channels, response times, and additional resources like knowledge bases or tutorials.

Can I import my existing contacts into email marketing software?

Yes, most email marketing software allows you to import your existing contact list. You can typically import contacts in various file formats (e.g., CSV, Excel) or integrate the software with other platforms like CRM systems or e-commerce platforms to sync your contacts automatically.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *