With more than 7.5 million blog posts published every day and users spending an average of 37 seconds on a blog post, identifying effective ways to get your blog noticed is key to blogging success.
Blogs on the WordPress platform publish approximately 70 million blog posts a month, indicating that you cannot just publish your post and cross your fingers hoping it will be discovered by your target audience.
You need to take matters into your own hands if you want to get your blog noticed. This involves leveraging email marketing, guest posting on other blogs, making good use of social media platforms, and collaborating with other bloggers among other things.
Below are 13 ways to get your website noticed to boost your blog’s traffic and increase your revenue.
1. Set up Google Search Console
Google Search Console is a free tool by Google that enables website and blog owners to monitor their site’s performance on Google.
You can check backlinks, ranking keywords, keywords generating the most impressions and clicks, the average position of the keywords, technical errors, and other metrics.
You just need a Gmail account and access to your blog’s backend or root directory to add the verification code. Once you do, proceed to add all your blog’s sitemaps.
Basic sitemaps you should add include sitemaps for pages, posts, taxonomies (categories), and attachments such as images.
Apart from helping get your blog noticed, Google Search Console is also an incredible goldmine you can use to improve your blog’s SEO. I previously wrote this post on how to use Google Search Console for SEO.
2. Publish new posts consistently
Apart from choosing the right blog niche, publishing quality content, and focusing on the right niche topics, staying consistent is another invaluable pillar for a successful blogging career.
Depending on your niche and the type of content you publish, consistency could mean publishing one post a day, three posts a week, or two posts a month. Once you decide the number of posts to publish per day, week, or month, remain consistent and focus only on creating quality posts.
Search engines such as Google love consistent blogs. Users also love it when they know when to expect a new post on your blog. You can focus on a few of these blog types to increase your blog traffic.
3. Collaborate with other bloggers
Collaboration with other bloggers in your niche will also get your blog noticed. Having a professional network of like-minded bloggers means you can help each other reach larger audiences together than you would alone.
There are many ways to collaborate with other bloggers, including:
- Hosting a joint Instagram giveaway session
- Doing a joint FB Live or IG Live
- Partnering to do blog series
- Inviting other bloggers to podcasts
- Doing joint free or premium webinars
- Cross-promoting each other’s blogs in your newsletters
Find ways you can join hands with other bloggers in your niche who have the same mission and/or goals as you.
4. Leverage social media
Not using social media to promote your blog could be one of the reasons why no one is reading your blog. Platforms such as Facebook, Instagram, and TikTok have more than one billion active monthly users.
Join Facebook and LinkedIn groups and interact with other members. You can ask or answer questions related to your niche. When you find a member asking a question that you’ve already written a blog post on, just give a summarized answer and include a link.
Make sure to mention that the link is to a post that answers the question extensively so that it’s not flagged as spam. However, avoid placing links on every comment you post because you will appear to be promoting yourself too much.
Another way is to add social sharing buttons to your blog posts so that readers can share your posts. Include options such as Facebook, Twitter, Pinterest, and Email.
Apart from this, add links to your blog on your personal social platform accounts, including Facebook, Instagram, Twitter, LinkedIn, and the rest. Although the links are nofollow, they still general referral traffic and help your blog get noticed.
5. Engage with your audience
Apart from being active on social media, you should also engage with your audience on any platform you promote your blog.
If you share a post on Facebook, Twitter, LinkedIn, or any other platform, make sure to respond to questions they ask or comments they leave.
The same applies to readers who leave comments on your blog. They could be asking genuine questions or just praising your quality content. Make sure to respond and leave a positive comment for them.
Other users will notice you’re active and that you respond to comments, which motivates them to leave comments too. Comments help with Google rankings, so do not ignore any genuine comment.
6. Guest post on other blogs
A guest post is your post published on another blog with a link back to your website. The link could be to your homepage, often placed in the author section, or to a specific post on your blog.
Guest posts help you to build backlinks to your blog while building your author portfolio. The more guest posts you have published on different blogs with links to your blog, the higher your blog’s authority increases. This yields better rankings and more organic traffic.
The referral traffic can also lead to conversions, shares, and long-term clients. On a blogger-to-blogger level, it can lead to long-term mutually beneficial partnerships.
7. Be active on Q&A sites
Being active on Q&A sites such as Quora has amazing benefits apart from getting your blog noticed and boosting your traffic.
Within Q&A sites, you will find what they called “communities”, “spaces” or “groups”. Join niche-related groups and become an active member. You can ask or answer questions.
Over time you build a reputation and become a reliable expert in your niche. This makes other members notice and visit your blog, especially if you include links to a few of your answers.
If you’re in a technical niche or service-based niche, you can land high-paying clients who are more than willing to pay for your expertise – because they view you as a niche expert.
8. Promote other bloggers
One mistake most bloggers make when striving to get their blogs noticed is being self-centered and thinking only about themselves and their blogs. Most of it is driven by fear. They think by promoting other bloggers, sharing their content, and lending a helping hand, their blogs will do better than theirs.
Give freely and help without expecting anything in return. This involves sharing their blog posts on social media to help their blogs get noticed or giving advice when they need it.
Over time, you build a network of bloggers who will not only promote you by endorsing your services but also hire you, buy your products, and share your blog posts with their audience.
The more bloggers you help the bigger network you create. These bloggers will be more than willing to promote your blog by sharing your blog posts, linking to your blog, or recommending your products/services.
9. Leverage influencer outreach
Influencer marketing is one of the most effective promotion channels embraced by markets, with more than 93% believing it to be effective in raising brand awareness and 75% believing it generates sales leads.
You can include influencers in your post and link to them. Share the post on social media, including Twitter and LinkedIn, and tag them. Then reach out and request them to retweet on Twitter or share on LinkedIn.
Most influencers will be more than willing to retweet or share your post when they see you linked to them. This will expose your blog to a wider audience hence generating free traffic.
10. Write with SEO in mind
Following good SEO strategies ensure your blog can rank for multiple keywords per post. Having quality, valuable content will not help you if users cannot find your content on search engines.
This is where search engine optimization comes in. Good SEO starts with the right selection of topics followed by deep keyword research to identify what to include in your blog post.
Once you have an outline, you can then proceed to create the content. Ensure to use the keyword in the right places such as in the meta title, meta description, within the content, in the URL, and other H-tags.
Include images within your post ensuring you name each image with phrases relating to what the blog post is all about. You should also add description and ALT text to images once you upload them to your blog.
The meta title should be descriptive and enticing – but make sure the content delivers on the promise you give users on the meta title. Here are a few catchy blog titles you can include to make your blog posts click-worthy.
Last but not least, interlink related posts. As you can see on this blog, I have linked to other posts to add more value and weight to this article. Make sure the links are natural – do not force internal links.
11. Use email marketing
With an ROI of more than 4,200%, email marketing is a cost-effective way to drive traffic and generate leads. To use this strategy to promote your blog means you have to build an email list first.
So, how do you make a user give you their email?
Effective strategies include offering incentives such as a free course, eBook, or cheat sheet, creating a newsletter signup form and embedding it on your website, or using content upgrades where a user is required to provide their email address to get access to gated content.
To build a subscription form that you can use to collect emails, you need email marketing software. Recommended email marketing software includes MailChimp, Convertkit, Constant Contact, and Aweber. Most have free options which you can upgrade at a later stage.
You can then send email notifications every time you publish a new blog post. To increase open rates and link clicks, create personalized subject lines, value-load the email subject, provide valuable insights, and make the email easy to read.
12. Leave comments on other blogs
Most blogs allow comments on their blog posts. Some even allow the addition of a link to your blog in the comment section.
Look for blogs in your niche that allow comments with an option to add a link to your blog. Leave genuine and useful comments then add a link to your blog.
You can also respond to comments by other users. It could be an answer to a question or giving advice or opinions.
If users find your comments to be useful and worth their time, they will be interested to get to know you – and that’s when they will click the link to your blog.
13. Run giveaway contests
Running giveaway contests will get your blog noticed and drive traffic. You can take advantage of Black Fridays and Cyber Mondays to run giveaways and create awareness.
Think of giveaways your audience could be interested in. It could be a premium course, access to gated content, or anything else.
Use social media platforms such as Facebook, Twitter, Instagram, and LinkedIn to run the contests. You can also run paid ads to take advantage of the “freebie buzz” of occasions such as Black Fridays and Cyber Mondays.
There are many ways to get your blog noticed. Most of the ones highlighted above are free and the premium ones are quite affordable. Take advantage of the free options if your blog is still new or if you do not have a marketing or content promotion budget.
You can watch this video for more ideas on how to get your blog noticed. Credit: Blog Marketing Academy.