Although there are more than 60 million professional blogs out there, finding untapped blog niches with low competition is quite easy. Blogging is already mainstream and lots of bloggers are living their dream lives.
Unfortunately, one of the mistakes most new bloggers make is getting started in the most obvious niches that are saturated, which makes it hard for them to succeed.
By starting a blog in any of the saturated niches, you will be trying to outmuscle established blogs in the industry. This makes it hard to generate enough traffic and revenue or convert readers into customers or leads.
This reason, along with a couple of others, underpins the importance of picking profitable blogging niches with low competition. Below we highlight a few untapped blog niches that make money in 2023 you should consider if you plan on starting a blog.
Below are some of the most profitable yet untapped blogging niches you can consider if you’re planning to start a blog.
1. Non-fungible tokens (NFTs)
If you keep tabs on what’s going on in the digital world then you might already be aware of NFTs or Non-Fungible Tokens. Simply put, an NFT is a unique digital asset representing ownership of real-world items such as art, music, video clips, rental apartment, and more.
Although they use similar blockchain technology used to create and power cryptocurrencies such as Bitcoin and Ethereum, NFTs are not a currency. NFTs that be traded, sold, or transferred but cannot be copied, substituted, or subdivided.
There are very few established bloggers specializing in NFTs, which makes this a largely untapped blogging niche you can dive into.
2. Exotic pets
While pets might be a profitable niche, there are many blogs you will have to compete against. The only way to stand out would be to focus on long-tail keywords and create content on low competition sub-niches.
You can choose to blog about exotic pets. These pets include Frogs, Parrots, Canary Wing Bee Bees, Cockatoos, Lories, Tarantulas, Ornate Box Turtles, Bearded Dragons, Chinchillas, Mice, Gerbils, and others.
Most of these pets need special care and their upkeep can be expensive. However, expert blogs on how to care for these pets are few.
If you can establish yourself as an expert on care for exotic pets then you will have a loyal following and you can generate income with display ads, affiliate programs, and by selling your services.
ADVICE: Start by focusing on one exotic pet, e.g. Fish. Create fish-related content and guides for 3-6 months before you move to the next pet. This helps in establishing authority for your blog.
3. Smart homes
There is a growing demand and trend toward smart homes. People are now embracing new technology that enables them to own homes with smart automation systems.
The system monitors and/or controls home aspects such as lighting, ambiance, entertainment systems, and appliances. It can also have control of home security systems such as alarm systems.
Smart homes are becoming a great trend as more homeowners need to have some sort of assurance that their families and valuables are safe each time they leave the house.
This is a profitable yet untapped blogging niche as not many bloggers are writing purely about smart homes. You can launch yours and focus on topics such as smart plugs, smart door locks, smart garage door controllers, and video doorbell cameras.
4. Tiny living
Can you name three successful blogs that focus purely on Tiny Living? I presume most people can’t name even one. While that doesn’t mean there are no successful blogs on tiny houses, it’s still a good indication that there are very few blogs that focus on tiny living ideas.
You can easily establish yourself as an expert on tiny living where you create content on topics such as:
- The cost of building vs buying a tiny house
- Are there property taxes on tiny homes?
- Do banks finance tiny houses?
- What states allow tiny houses?
- How much does a tiny house cost?
- What are the pros and cons of tiny houses?
- What are the negatives of living in tiny homes?
- Can you build a tiny house in your backyard?
There are hundreds of topics you can focus on if you opt to start a niche blog on tiny living. You can monetize your blog with affiliate programs by reviewing affiliate products and appliances suitable for tiny houses. You can also add display ads on top of that.
Tiny House Blog is a good example of a successful blog on tiny living.
5. Arts & crafts
Another untapped blogging niche with low competition is Art & Crafts. It can be a sewing & knitting blog, upholstery blog, watercolor blog, or any other blog based on art and crafting skills.
Ashleigh of Sewrella found a gap in this niche and established herself as a go-to crochet designer. She makes money through ads, affiliate programs, and selling her designs on platforms such as Etsy.
This is one of her income reports where she earned more than $13,000 a month. That’s a clear indication that this untapped blog niche can earn you more than $10,000+ a month.
Generating traffic to such a visual blog is quite easy, with the help of visual platforms such as Pinterest and using Tailwind to schedule Pinterest pins making this easier.
Sewing & knitting is one of the hobbies that can make you money, so if you love doing this during your spare time you can convert it into a side hustle and later a full-time source of income.
If you’re like me, there’s that one or a few subjects that you’re passionate about and interested to know more about. It could be video games, popular movies, TV shows, comic books, novels, cartoons, etc.
Starting a niche blog in any of these niches means you can target a specific group of people. You will enjoy a loyal family of readers and you can rank your posts on Google with less competition.
Once you have enough page views you can monetize your blog with ads, affiliate programs, or even sponsored posts.
A good example of a blog in this niche that has enjoyed massive success is MuggleNet, a blog that focuses on everything Harry Potter and the Wizarding World.
7. Expensive hobbies
Another of the untapped blog niches with low competition is the expensive hobbies niche. This involves hobbies such as golfing, yachting, scuba diving, gambling, and others. They are termed “expensive hobbies” because the products and services required to fulfill them can be expensive.
The most lucrative way to monetize a niche blog on any of these hobbies is through affiliate marketing. For example, a golfing blog can promote golf balls, golf clubs, ball markers, golf bags, tees, golf carts, towels, club head covers, and others.
A camping blog, on the other hand, can promote tents, sleeping pads, sleeping bags, camp chairs, camp tables, camping pillows, and lanterns among others. You can also generate revenue through sponsored posts and display ads.
You can also add display ads and sponsored posts as additional streams to generate income.
When you choose to start a blog, it’s important to pick the right niche based on competition and commercial potential. Most of the untapped blog niches we have highlighted will allow you to make money with ads, affiliate programs, and sponsored posts. In case you want to start a blog, make sure to avoid these blogging mistakes beginners make.
It was nice reading such a well researched article on untapped blog niches in 2022.The biggest challenge faced by any new blogger like myself is choosing a rewarding niche a challenge you just solved!
You’re welcome, Louisa. All the best as you start your new blog.
Nice write up i must say.
As an upcoming niche blogger that i am, please which tool do you use on keyword research. I will really appreciate if you share. Gracias.
Nice write-up Leonard, but what of niches like Green life and cryptocurrencies? Are they still less competitive?